Assessment of Commercial Location Analytics

Authors: Jing Xu*, University of California, Santa Barbara, Alan T Murray, University of California, Santa Barbara
Topics: Spatial Analysis & Modeling, Geographic Information Science and Systems
Keywords: location analytics, coverage modeling, GIS
Session Type: Paper
Day: 4/14/2018
Start / End Time: 8:00 AM / 9:40 AM
Room: Grand Chenier, Sheraton, 5th Floor
Presentation File: No File Uploaded

Location analytics, which integrates geographic, demographic, socio-economic data and other information, had been increasingly used to help governments, businesses, and individuals understand different planning problems and make decisions. There are many models and methods that support location analytics in commercial GIS software. However, there has been little critical evaluation of approaches, and even less assessment of observed performance and behavior in practice. This paper seeks to establish a framework for evaluation as well as exploration in how associated models/methods perform in practice. A range of planning problems are considered, with comparison made to exact approaches.

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