Valuation of Cultural Landscapes – Willingness to Pay and Willingness to Volunteer

Authors: Daniel Schiller*, University of Greifswald, Jessica Matloch, University of Greifswald
Topics: Landscape, Environmental Perception, Sustainability Science
Keywords: cultural landscape, contingent valuation, volunteering, landscape protection
Session Type: Paper
Day: 4/10/2018
Start / End Time: 10:00 AM / 11:40 AM
Room: Gallier A, Sheraton, 4th Floor
Presentation File: No File Uploaded


Contingent valuation methods provide a hypothetical monetary expression of preferences to maintain the existence of an environmental good, such as the particular characteristics of a cultural landscape. In reality, however, many people are already volunteering actively to protect nature, environment, and landscape. Thus, the inclusion of the time that people actually devote to landscape protection might provide a more accurate picture of their valuation of the landscape than existing monetary measurements. Against this background, the aim of this paper is to complement the willingness to pay measurement by an assessment of the willingness to volunteer for different cultural landscapes.

The paper uses empirical data from a population survey in three regions in the vicinity of the metropolitan area of Hamburg, Germany. Different cultural landscapes are compared against each other in the three regions, such as water landscapes, forest landscapes, agricultural landscapes, urban landscapes, and rural landscapes. In addition to a traditional willingness to pay measurement, the actual time spent for volunteering activities and the time that people are willing to spend for volunteering in the future are collected.

The analyses found that less than 50 % of the respondents of the regional samples are willing to pay money to preserve or protect the cultural landscape in their region, but about 75 % are willing to contribute time in terms of volunteer work. Combining these results, one third of the sample would be willing to contribute volunteer work as well as financial support.

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