Planeteando: the climate change video-blog

Authors: Bernardo Bastien-Olvera*, University of California, Davis, Raiza Pilatowsky-Gruner, Forja, Culturas en Movimiento A.C.
Topics: Communication, Climatology and Meteorology, Latin America
Keywords: video, outreach, climate change, science communication, social media
Session Type: Paper
Day: 4/10/2018
Start / End Time: 10:00 AM / 11:40 AM
Room: Napoleon B3, Sheraton 3rd Floor
Presentation File: No File Uploaded

Are greenhouse-gases the bad guy from the movie? Guess Who is the mysterious character responsible of global warming? Can we talk about energy as if it were Pokemons? On Earth’s Day 2017, we set out on a mission: to share our knowledge of climate change through a series of short, relatable videos. That’s how Planeteando, the only Mexican video-blog focused on climate change communication, was born. In this presentation, we are interested on sharing and discussing our experience with this project.
Based on the style of popular Mexican youtubers, Planeteando’s content has a youthful and comic tone (with memes and local slang), as well as several pop culture analogies on each episode. Moreover, we looked to go beyond the physics of climate change to introduce social, and sometimes controversial, topics. More recently, with the inauguration of a written blog, we created a network of young professionals that cover more specialized themes around Planet Earth, with a strong focus on the recent events that affected Mexico (hurricanes, earthquakes).
As the project grows, our goal is to become more inclusive and interactive, considering the participation of our public and new ways to engage with them in positive terms, while also acknowledging those who had a negative reception of our videos with a critical eye but also open to dialogue.

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