Authors: Al James*, Newcastle University
Topics: Economic Geography, Gender, Cyberinfrastructure
Keywords: labour, gig economy, work, gender inclusion, digital platforms
Session Type: Paper
Start / End Time: 8:00 AM / 9:40 AM
Room: Endymion, Sheraton, 8th Floor
Presentation File: No File Uploaded
This paper emerges from feminist economic geography debates around social reproduction and the future of work in the so-called ‘sharing’, 'on-demand' or ‘gig economy’. It documents the lived experiences of female returners with young families juggling gig work with the messy and fleshy everyday activities of social reproduction, in ways that potentially disrupt (versus reinforce) stubborn gendered labour market inequalities. The analysis is developed through fieldwork with women using popular online jobs platforms (TaskRabbit, Upwork, PeoplePerHour) in two UK cities (Leeds and Manchester) which are positioning themselves as ‘Sharing Cities’. Despite widespread claims surrounding female emancipatory work-life possibilities (‘mumpreneurship’) enabled by the gig economy, supporting evidence is limited. We know relatively little about the everyday work-lives of women trying to make a living using online work platforms – not least, the much heralded ‘emancipatory’ experiences of female gig workers seeking to reconcile work, home and family, and to negotiate better labour market outcomes via digital work platforms relative to ‘mainstream’ employers. Reinforcing these problems, the expansive work-life balance research literature is limited in its engagement with the Gig Economy. Rather, most WLB studies focus on employees in ‘standard’ workplaces governed by HR managers; rather than the diversity of ‘alternative’ workspaces occupied by gig workers, whose abilities to reconcile competing activities of work, home and family as ‘dependent contractors’ are governed by digital algorithms. In so doing, this paper brings debates around mothering into new productive conversation with labour geography and digital economies.