Authors: Richard Deal*, Edinboro University of Pennsylvania
Keywords: beer, South Africa
Session Type: Interactive Short Paper
Start / End Time: 1:20 PM / 3:00 PM
Room: Balcony N, Marriott, River Tower Elevators, 4th Floor
Presentation File: No File Uploaded
This paper examines the growth of craft breweries in South Africa. The South African beer market has long been dominated by SAB (South African Breweries, now part of AB InBev). As in many parts of the world, the number of small breweries is expanding very rapidly in South Africa. This paper will examine the growth in the number of breweries, as well as their locations. In addition to examining the breweries, the paper will at the response of SAB to the presence of small breweries, with an emphasis on comparing the South African market to major brewer's responses to craft beer in the United States.