Michigan Higher Education Undergraduate Enrollments 1988 – 2016: Moving Regional Market Shares During Times of Enrollment declines.

Authors: Jeroen Wagendorp*, Grand Valley State University
Topics: Higher Education, Business Geography, Spatial Analysis & Modeling
Keywords: Michigan, Higher Education, Undergraduate Enrollment, Market Shares
Session Type: Paper
Day: 4/11/2018
Start / End Time: 5:20 PM / 7:00 PM
Room: Iris, Sheraton, 8th Floor
Presentation File: No File Uploaded

The undergraduate enrollment of the 15 public universities was analyzed for the years 1988 – 2016. Enrollment peaked in 2011 with 205,896 students. Since enrollment has declined by 6.5 percent to 192,595 students, a decline which is projected to continue. Tuition dependence is up to 85 percent of institutions operating budget directly linking dwindling enrollments to the fiscal health and vitality of each institution.
The undergraduate enrollment Gini ratios for the 15 public universities were calculated for the past 29 years. An undergraduate student enrollment portfolio that geographically and demographically draws from the largest possible part of the state appears critical to maintain or grow current enrollments. This reality distracts from the historical regional university service role concept in that each university needs to recruit for students statewide. This direct statewide competition for undergraduate students has and will continue to impact the overall service delivery mission of higher education in Michigan.

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