New Recreational Activities – the Tool for Sustainable Development of Tourism in Georgia

Authors: Nino Pavliashvili*, Tbilisi State University
Topics: Tourism Geography, Eurasia, Recreational and Sport Geography
Keywords: Georgia, tourism, sustainable development, natural biodiversity.
Session Type: Paper
Day: 4/14/2018
Start / End Time: 8:00 AM / 9:40 AM
Room: Balcony K, Marriott, River Tower Elevators, 4th Floor
Presentation File: No File Uploaded


The purpose of the research is to show how Georgia, the country with relatively small territory (69 700 km2), but rich in natural and anthropogenic tourist resources, can benefit by implementing the new types of recreational activities according to approach of community based sustainable development of tourism. By the end of 1980s when development of the tourism industry has reached its maximum, the number of tourists in Georgia has exceeded 4,5 million. The main motivation of visitors was spa treatment, relaxation, 3S on the Black Sea beaches and the cultural tourism. After transition to the market economy, thanks to natural biodiversity and due to growing interest to Georgia from international organizations and business, new types of tourism (adventure, gastronomic, ecotourism, MICE) have emerged. The specific zones for these tourist activities were revealed using the analytical, statistical, comparative, cartographical methods. The main result of such development is the growth of number of visitors -- in 2016 this datum exceeded 6 million. Nowadays tourists are more interested in participation in agritourism activities and handicraft works, which are already included in tours in several regions of Georgia, as it is the newest experience for visitors. The new zones for above mentioned activities are being identified. The significant result will soon be obvious for all participants of the process – tourists, tourism industry and locals as well, benefiting from sustainable development of tourism.

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