Autonomous vehicle as a socially-constructed object: media coverage and cognitive representations

Authors: Mariane Thebert*, Université Paris Est Marne la Vallée, Gaële Lesteven, Ecole nationale des Ponts des Chaussées
Topics: Transportation Geography
Keywords: autonomous vehicle, media, representations, controversies
Session Type: Paper
Day: 4/11/2018
Start / End Time: 8:00 AM / 9:40 AM
Room: Oakley, Sheraton, 4th Floor
Presentation File: No File Uploaded


Purpose
This paper discusses autonomous vehicle’s image through media discourse analysis (press articles, blogs and tweets).

Methods
Data come from a corpus of press articles published in English and French-speaking newspapers and magazines over the last five years, plus a selection of relevant on-line blogs and subject-related tweets collected over a 6-month period. A critical discourse analysis is set up to examine the form, structure and content of the corpus.

Conclusions
Autonomous vehicle’s emergence requires the involvement of different stakeholders (public authorities, private companies, NGOs,etc.) into a collective and coordinated action. Stakeholders get committed, due to specific strategies but also to collective representations, accepted facts and common knowledge. This research intends to reveal the main consensus and controversies that currently structure the debate, expectations and public/private stakeholders’ strategic positions regarding the implementation of autonomous driving.

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