'Gagging for It': Spatial & Temporal Trends in Online Porn Consumption in Australia, 2014 -2017

Authors: Paul Maginn*, University of Western Australia, Ben Radford, University of Western Australia
Topics: Australia and New Zealand, Sexuality, Economic Geography
Keywords: Australia, pornography, global production network, global consumption nodes,
Session Type: Paper
Day: 4/13/2018
Start / End Time: 1:20 PM / 3:00 PM
Room: Borgne Room, Sheraton, 3rd Floor
Presentation File: No File Uploaded


Pornography has assumed a ubiquitous presence in the 21st century. No longer the preserve of ‘dirty magazines’ found in sex/porn shops, located on the top-shelves of newsagents, or stashed in a box under the bed or in the closet; pornography is now freely available via so-called tube sites. Pornhub (2017), for example, had 26 billion visits to its websites in 2016. Furthermore, Pornhub publishes a series of data insights about consumption trends and patterns at the global and national level. Relatively little is known however about the temporal and spatial trends in online porn consumption at finer spatial scales. This paper breaks new empirical ground on these fronts by exploring the (i) temporal, (ii) spatial and (iii) gendered aspects of online porn consumption within Australia. Drawing on several large custom datasets this paper provides an overview of the 'pornocratic condition' within Australia by highlighting the volume of traffic, type of device used, category of porn viewed, and average duration of time viewing porn at the national, state and city/town level. Relatedly, the paper draws inspiration from the global production networks (GPN) and global commodity chain (GCC) literatures to inform tentative ideas and discussion about the virtual global production networks (vGPNs) and global consumption nodes (vGCNs) that characterises the global porn industry.

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