Tourist Spatial Behavior and Motivations: A Study of Non-U.S. Visitors in Puerto Rico

Authors: Juan R. Córdova*, Binghamton University
Topics: Tourism Geography
Keywords: Tourism, Puerto Rico, User generated data
Session Type: Paper
Day: 4/10/2018
Start / End Time: 10:00 AM / 11:40 AM
Room: Mid-City, Sheraton, 8th Floor
Presentation File: No File Uploaded

Puerto Rico is a struggling economy that relies heavily on tourism for its national GDP. Its long standing economic and political ties with the United States have created a dependency of the island’s industry on U.S. visitors. With an increasing competition at a regional and global scale plus the opening of new destinations, the almost exclusive market of the island has become threatened. Using both quantitative and qualitative methodologies, this study examines the spatial patterns and decision making processes of non-U.S. tourists in Puerto Rico. From user generated data from trip-advisor as a snapshot of the various concurred attractions and interviews to local business owners, this paper analyses the temporal and behavioral traits of the different groups of travelers. Its findings can provide implications to local policy making and contribute to the existing literature of Caribbean tourism.

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