Geographies of Media III: Engaging your audience - Finding meaning in the Geographical film

Type: Paper
Sponsor Groups: Media and Communication Geography Specialty Group, Cultural Geography Specialty Group
Poster #:
Day: 4/11/2018
Start / End Time: 1:20 PM / 3:00 PM
Room: Oakley, Sheraton, 4th Floor
Organizers: Joseph Palis, Jessica Jacobs
Chairs: Jessica Jacobs


Digital video is expected to account for nearly 80 percent of global internet traffic by 2020 (Cisco 2017), and its use is rapidly transforming the way geographers carry out research and present it to a wider audience. These changes have permeated all levels of teaching and research practice leading to urgent calls within the discipline to pay more attention to our media literacy (Lukinbeal 2014) as well as contributing to a renewed scrutiny of the categorisation of video and moving-mage research as a visual method (Jacobs 2015). While this has led to a growing interest in the way that filmmaking itself is changing the relationship between researcher and participant, it also raises new challenges in terms of measuring how audiences engage with geographical films. When geographers use or produce video for teaching or presenting their research, how can we measure and assess its impact - what kind of engagement is taking place with the audience and what tools are available to help us find out.

This session aims to explore the connections between the process of making a film but also seeks to find out answers to how we can speak about audience engagement. This call therefore is for papers (but also other formats such as interactive documentaries, short films, videoclips, performances, maps or apps) that explore the interconnections between the production of digital film and video and its reception as a form of geographical teaching tool.

Please send a 300-word abstract as soon as possible following AAG guidelines
Jessica Jacobs
Joseph Palis

General Registration details below:

1. Register online with the AAG to obtain a PIN.
2. Email Presenter Identification Number (PIN) and abstract to Joseph Palis and Jessica Jacobs


Type Details Minutes Start Time
Presenter Julia Sickler*, Montclair State University, Create and Measure Engagement with Facebook Video Campaigns 20 1:20 PM
Presenter Jessica Jacobs*, Queen Mary University of London, Potential and challenges of public engagement using storymapping and interactive documentaries 20 1:40 PM
Presenter Melissa Rock*, SUNY New Paltz, Engaging Broader Publics: Extending dialogue and discussion through digital media 20 2:00 PM
Discussant Altha Cravey University Of North Carolina 20 2:20 PM

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