This double paper session explores contemporary trends in the commodification of humanitarianism whereby good causes, products, and consumers are tied together in what are presented as unproblematic ways to ‘save the world’. The papers examine various aspects of the commodification of doing good ranging from cause-related marketing to the more institutionalized push in the UN’s Sustainable Development Goals for long-term strategic partnerships between private corporations and NGOs. The papers explore nonprofit as well as business incentives and rationales for partnering as well as the different modes of engagement for instance through nonprofit innovation, ‘humanitarian goods’, sustainable consumption and celebrity activism. The sessions also point to some of the critical effects of commodification processes at local and global levels in relation to accountability, power imbalances, and the environment.
|Presenter||Mette Apollo Rasmussen*, Roskilde University, Denmark, Lars Fuglsang, Roskilde University, Denmark, Søren Jagd, Roskilde University, Denmark, Commodifying knowledge for Humanitarian Innovation in NGO-Business collaborations: An Integrative Literature Review||20||12:40 PM|
|Presenter||Elisa Pascucci*, University of Tampere, Infrastructures of refuge as humanitarian goods||20||1:00 PM|
|Presenter||Alexandra Budabin*, University of Dayton, Lisa Ann Richey, Roskilde University, Serving up the Most Dangerous Cup of Coffee in the World: Ben Affleck and Business-Humanitarian Partnerships in Eastern Congo||20||1:20 PM|
|Presenter||Ayesha Nibbe*, Hawaii Pacific University, Military Humanitarianism: Business-Humanitarian Adventures in Central Africa in the Hunt for Joseph Kony||20||1:40 PM|
|Discussant||Stefano Ponte Copenhagen Business School||20||2:00 PM|
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