Business Geography Keynote: A Conversation with KFC

Type: Panel
Sponsor Groups: Business Geography Specialty Group, Careers and Professional Development
Poster #:
Day: 4/12/2018
Start / End Time: 5:20 PM / 7:00 PM (MDT)
Room: Bacchus, Marriott, River Tower Elevators, 4th Floor
Organizers: Lawrence Joseph
Chairs: Lawrence Joseph


This year's Business Geography Specialty Group keynote session will feature members of the KFC Development team. Topics will include the basics of Market Planning and location strategy. We will also dive into the resurgence of the KFC brand and how that is being realized with significant increases in new unit development. Part and parcel to this development is the ongoing growth in the US Southeast, including Louisiana. This is at a time when the QSR industry, chicken in particular, is more competitive than ever. A conversation will follow with Q&A. Faculty, students, and practitioners are encouraged to attend.


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