This double paper session explores contemporary trends in the commodification of humanitarianism whereby good causes, products, and consumers are tied together in what are presented as unproblematic ways to ‘save the world’. The papers examine various aspects of the commodification of doing good ranging from cause-related marketing to the more institutionalized push in the UN’s Sustainable Development Goals for long-term strategic partnerships between private corporations and NGOs. The papers explore nonprofit as well as business incentives and rationales for partnering as well as the different modes of engagement for instance through nonprofit innovation, ‘humanitarian goods’, sustainable consumption and celebrity activism. The sessions also point to some of the critical effects of commodification processes at local and global levels in relation to accountability, power imbalances, and the environment.
|Presenter||Anne Vestergaard*, Copenhagen Business School, Luisa Murphy, Copenhagen Business School, Mette Morsing, Copenhagen Business School, Thilde Langevang, Copenhagen Business School, Business-NGO partnerships. The new development agents?||20||10:00 AM|
|Presenter||Mie Vestergaard*, Roskilde University, Win-Win – So Who Loses? Humanitarian Considerations when Partnering with Private Business||20||10:20 AM|
|Presenter||Mette Olwig*, Roskilde University, Happy Heroes, Brand Loyalty and the Value of Values: When Business meets Humanitarianism||20||10:40 AM|
|Presenter||Elena Louder*, , Keith Bosak, University of Montana, Discourses of nature and capitalism: The creation of Patagonia Park in Chile||20||11:00 AM|
|Discussant||Clive Barnett University of Exeter||20||11:20 AM|
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