Tourism analytics: social media, spatially distributed data and data mining in tourism research 1

Type: Paper
Sponsor Groups: Recreation, Tourism, and Sport Specialty Group, Media and Communication Geography Specialty Group
Poster #:
Day: 4/10/2018
Start / End Time: 8:00 AM / 9:40 AM
Room: Mid-City, Sheraton, 8th Floor
Organizers: Andrei Kirilenko, Jinwon Kim
Chairs: Andrei Kirilenko


This session invites innovative advanced data intensive research on tourism-related issues with the goal of exchanging ideas, new approaches, and forming potential collaborations. The data revolution, which started during the past decade, brought new possibilities for decision making and innovation based on the novel methods of analysis of (typically) very large sets of data. Tourism analytics is a new area. Evidentially, the field is highly fragmented, the methods to analyze data are not firmly set, are still evolving and very fluid. We invite submissions in tourism analytics, including but not limiting to the following topics:
• Spatial data analysis and visualization with GIS and other geospatial technologies and models (GPS, RS, LiDAR, digital traces, etc.). This includes mapping of tourist routes, tourist flows, travel photo locations, geo-locations of tweets, emotional mapping, and other spatially distributed social data.
• Analysis of social media (Twitter, Facebook, Instagram and similar platforms), online customer reviews, tourist experiences reported online and other user-generated content.
• Analysis of unstructured data: text analysis, sentiment analysis, analysis of photographs and video.
• People as sensors (digital traces, big data from sensory experiences, Google glasses and similar technologies).


Type Details Minutes Start Time
Presenter Andrei Kirilenko*, University of Florida, Shihan Ma, University of Florida, Public perceptions of Climate Change impacts on Tourism: content analysis of newspapers and social media publications worldwide 20 8:00 AM
Presenter Jung Eun Hong*, University of West Georgia, Elise Jones*, University of West Georgia, Identifying popular tourist attraction types using user-generated content 20 8:20 AM
Presenter Shihan Ma*, University of Florida, Jihee Park, University of Florida, Andrei Kirilenko, University of Florida, Integration of social media from multiple platforms for destination research 20 8:40 AM
Presenter Svetlana Stepchenkova*, University of Florida, Andrei P. Kirilenko, University of Florida, Trends in Tourism Research from the 1970s: Topical, Geographical, and Gender Distributions 20 9:00 AM
Presenter William Terry*, Clemson University, Determinants of foreign guest worker use to mitigate labor shortages in tourism dependent areas of the United States 20 9:20 AM

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