Authors: Meghann Smith*, Montclair State University
Topics: Tourism Geography, Business Geography, Environment
Keywords: hard apple cider, environmental impact, economic impact, regional tourism
Session Type: Paper
Start / End Time: 9:55 AM / 11:35 AM
Room: Jackson, Marriott, Mezzanine Level
Presentation File: No File Uploaded
The demand for hard apple cider is consistently increasing in line with the craft beverage revolution in the United States. It is important from both a business standpoint, and from a common concern for ecological sustainability that solutions to potential problems to over-production are addressed and understood. The purpose of this presentation is to discuss the current and future dissertation research concerning these issues. To do this, this presentation will discuss four research objectives: RO1: to identify and quantify the environmental impact associated with the production, distribution, and consumption of hard apple cider; RO2: to assess the ecological risks of heavy metal contamination in orchard soils; RO3: to determine how hard apple cider producers and stakeholders can implement sustainable practices, and determine their willingness to change; RO4: to determine how improved sustainable practices may affect hard apple cider consumers, and determine their willingness to pay. This research seeks to gain a better understanding of the environmental impact of hard apple cider, looking at sustainable practices and existing parameters influencing those practices, as well as understand the incentives to implement environmentally-friendly production attributes for stakeholders, and justify the value of those attributes based on consumer’s willingness to pay for premium, sustainably-produced goods.