Spatial Distribution Characteristics of Online Popular Restaurants in Shanghai and Comparison with Ordinary Restaurants

Authors: Yiqing Fang*,
Topics: Urban Geography, Economic Geography, China
Keywords: restaurants, catering industry, spatial distribution, influenced factors, Internet
Session Type: Paper
Day: 4/6/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: President's Boardroom, Omni, East
Presentation File: No File Uploaded

With the network effect, online popular restaurants are constantly emerging in Shanghai: they gains popularity or greatly improves attractiveness on existing basis through the Internet, and get much attention as well as good reputation on the Internet. This study tries to determine a definition and a standard of online popular restaurants. On this basis, adopting methods of GIS spatial analysis, this study analyzes the spatial distribution characteristics of online popular restaurants, especially its difference with ordinary restaurants’ spatial distribution. The results show that online popular restaurants are more unevenly distributed than ordinary restaurants, and its spatial circles and hot points are more obvious too. Correlation analysis between influence factors shows that the spatial distribution of online popular restaurants have positive correlation with transport accessibility and population density. Distance from urban center also limit the development of online popular restaurants. Compared with their impact on ordinary restaurants, transport accessibility and the distance from urban center have bigger impact on the spatial distribution of online popular restaurants. The impact of the Internet hasn’t homogenize the space of catering industry and traditional location factors still play an important role in urban structure.

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