The Who, Why, and When of Uber and other Ridesourcing Trips: An Examination of a Large Sample Household Travel Survey

Authors: Mischa Young*, University of Toronto
Topics: Transportation Geography, Urban Geography
Keywords: ride-hailing; Uber; travel behaviour; demographics; survey analysis
Session Type: Paper
Day: 4/4/2019
Start / End Time: 3:05 PM / 4:45 PM
Room: Empire Room, Omni, West
Presentation File: No File Uploaded

Following their introduction just under a decade ago, ride-hailing companies, such as Uber and Lyft, have rapidly positioned themselves among the most valuable companies within the transportation sector. Yet, despite their soaring market valuations and growing role within cities, very little is known about the type of people that use them, nor the purpose and timing of trips. In addition to this, their effect on other modes, such as taxis and public transit, remains, for the most part, widely unexplored. By comparing the socioeconomic and trip characteristics of ride-hailing users to that of other mode users, we find ride-hailing to be a wealthy younger generation phenomenon. While our results show that ride-hailing is too minute and inconsequential to influence the ridership level of other more substantial modes of travel overall, when considering specific market segments, the rise of ride-hailing corresponds to a significant decrease in taxi ridership and a rise in active modes of travel. Moreover, due to the specific age, timing, and purpose of our subsample, we believe that ride-hailing may effectively reduce drunk-driving, and are convinced that as this mode increases in importance in the future, it will have a much more pronounced effect on the level of ridership of other modes as well.

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