Virtual coffee break or conference backchannel? A look at #AAG2018

Authors: Emily Fekete*, American Association of Geographers, Matthew Haffner, University of Wisconsin - Eau Claire
Topics: Communication, Higher Education, Geographic Thought
Keywords: Twitter, academic conferences, geography, American Association of Geographers
Session Type: Poster
Day: 4/6/2019
Start / End Time: 8:00 AM / 9:40 AM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: Download


This paper will examine the various ways in which the academic community uses Twitter with a more specific focus on academic conferences. It will then look at the geographic discipline in particular, noting how geographers use Twitter during the Annual Meeting of the American Association of Geographers (AAG). All of the public tweets containing the official conference hashtag, #AAG2018, from the 2018 AAG Annual Meeting were collected between March 27, 2018 and April 28, 2018. These tweets are then analyzed to identify trends in use of over the social network during the conference. Assuming that those tweeting about the conference were attendees, we find that a significant portion, approximately 35% used the #AAG2018 hashtag on Twitter. The paper concludes with a sentiment analysis of all of the public #AAG2018 tweets over time as well as some suggestions of future research avenues.

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