Insider and Outsider Vernacular Place-Making in Rural Tourism Destinations

Authors: Alan Lew*, Northern Arizona University
Topics: Tourism Geography, Landscape, Rural Geography
Keywords: place making, placemaking, place-making, tourism, rural destinations, bottom-up, vernacular, personal experience, cultural landscape, insider, outsider, co-creation
Session Type: Paper
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: Maryland C, Marriott, Lobby Level
Presentation File: No File Uploaded


Everyone does place making. I have previously suggested (Lew, 2017) that there are two types of place makings: top-down “placemaking” that is pre-planned and primarily driven by governments and industry, and bottom-up “place-making”, that is more spontaneous and driven by the day-to-day agency of people. From a tourism perspective, differences between the roles of outsider (tourists/visitors) and insider (residents/locals) has a significant impact on how place making evolves and is experiences at a personal scale in a destination. Both insiders and outsiders exert individual agency (bottom-up place-making) within the structural context of the tourism economy (top-down placemaking). However, each of these populations brings a distinct world view, which together contribute to the co-creation of a bottom-up vernacular tourism landscape that either supports or rebels against the structurally imposed and often global tourism economy. Examples of insider and outsider bottom-up place-makings are provided through a variety of small place and rural destinations. Lew, A.A. (2017). Tourism Planning and Place Making: Place-Making or Placemaking? Tourism Geographies 19(3): 448-466.

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