New to the Neighborhood: A Comparison of the Role of Craft Breweries in Rural and Urban Place-Making

Authors: Ann Fletchall*, Mississippi University for Women
Topics: Cultural Geography, Urban Geography
Keywords: craft breweries, beer, gentrification, place-making
Session Type: Paper
Day: 4/4/2019
Start / End Time: 9:55 AM / 11:35 AM
Room: 8226, Park Tower Suites, Marriott, Lobby Level
Presentation File: No File Uploaded

Visiting craft breweries has become an increasingly popular activity across the U.S. Prior research on Montana craft breweries has shown that these serve an important place-making function in the small towns and small cities of the state, primarily as community gathering places. In contrast, many urban craft breweries are at the forefront of gentrification processes in many neighborhoods. Surveys of brewery patrons in Denver, Colorado show the somewhat different role that breweries serve in urban place-making. As gentrification changes neighborhoods very quickly in this city, breweries are seen as a key driver of neighborhood “improvement,” as an entertainment option, and as an expected addition to the neighborhood, rather than as a key way to bring neighbors together, as seen in rural communities.

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