Examining Crossover Markets in Peri-urban Settings

Authors: Carol Kline*, Appalachian State University, Lauren Duffy, Clemson University, Dana Clark, Appalachian State University
Topics: Tourism Geography
Keywords: crossover market, retiree, relocatee, entrepreneur, young professional, fringe tourism
Session Type: Paper
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: Maryland C, Marriott, Lobby Level
Presentation File: No File Uploaded

Sometimes referred to as exurbia, fringe communities, the rurban, or the rural-urban fringe, the peri-urban represents communities that have blurred place identity; they were once distinctively defined as rural, but now embody qualities of the urban as well (Champion & Hugo, 2004). This research sought to explore the relationship between tourism development and migration of new residents. Specifically, we illustrate a case examination of resident and visitor markets to a North Carolina county that has both rural and urban identities situated within a peri-urban region. Four types of data were gathered to understand perceptions about the county; the project was initiated for the goal of furthering economic development, namely company relocation, entrepreneurial activity, and attraction of new residents. Data from an online survey, a “speed survey” of business owners, focus groups, and secondary sources were analyzed to gain a broad picture of trends in tourism visitation, in-migration, out-migration, business creation and retention, community identity/ image, infrastructure and quality of life amenities, sources of pride, and local challenges. The various markets discussed are: visitors, relocates, returnees, retirees, outsiders, entrepreneurs, young professionals, and long-time residents. The overlap of these markets is explored, and propositions are formed on how these crossover markets feed into each other, and the effect that this has on peri-urban communities and destinations. The particulars of this case are deliberated as its location serves as both an advantage and challenge.

Champion T and Hugo G (2004) New forms of urbanization: beyond the urban-rural dichotomy. Aldershot, UK: Ashgate Publishing Ltd.

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