Mapping Superdiversity of entrepreneurial landscapes in the streets of Glasgow

Authors: Paul Lassalle*, Strathclyde Business School, Sakura Yamamura, Max Planck Institute for the Study of Religious and Ethnic Diversity
Topics: Urban Geography
Keywords: Superdiversity, ethnic minority entrepreneurship, site-survey, ethnographic assessment, urban analysis
Session Type: Paper
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: 8210, Park Tower Suites, Marriott, Lobby Level
Presentation File: No File Uploaded

Recent studies in entrepreneurship have – eventually – started to consider the diversification of society and to break out from the ‘ethno-focal’ lens of research on ethnic minority entrepreneurs (EME). In spite of conceptually embracing superdiversity in EME research, the multi-dimensionality of superdiversity in its original understanding appears to require further consideration, especially in regards to both ethnic diversity of the population of entrepreneurs and customers but also the diversity of business activities. In that respect, the analysis of superdiverse dimensions at the neighbourhood level (i.e. intra-urban) is a relevant agenda for scholars and policy-makers. By combining ethnographic assessment, available statistical data on city districts and an extensive site survey conducted in selected areas of Glasgow, Scotland, this paper proposes to capture the superdiverse entrepreneurial landscapes of two districts in the South Side of the city. This study uses GIS to analyse these data and provide a visualization of the particular locations where superdiversity (in its multi-dimensional nature) is particularly visible and impacting on the overall landscape of Glaswegian streets. Findings reveal two different patterns of superdiversity in two nigh neighbourhoods in the South Side of Glasgow, showing on one side a more traditional ethnic town with mostly mono-ethnic population and similar convenience stores and on the other side a vibrant superdiverse area. Findings are then displayed on a map at the street level, enabling the presentation of the visualization of superdiverse entrepreneurial landscape.

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