Cultural and creative production in the era of globalization: Exploring the trans-border mobility of Chinese media and entertainment celebrities

Authors: Xu Zhang*, Wuhan University of Technology
Topics: Economic Geography, Cultural Geography, China
Keywords: media and entertainment, cultural and creative industries, celebrity, mobility
Session Type: Paper
Day: 4/3/2019
Start / End Time: 9:55 AM / 11:35 AM
Room: Roosevelt 4, Marriott, Exhibition Level
Presentation File: No File Uploaded

The production, circulation and consumption of cultural and creative products are a dynamic process which involves the mobility of people, ideas, technology and finance across multiple geographical locations. In the era of globalization, trans-national and trans-border activities are becoming increasingly fundamental for the operation of cultural and creative industries (CCIs). However, research on the trans-border practices of CCIs is still constrained by a lack of extensive, finely grained data. Taking China as an example, this paper explores the trans-border production process of an important subset of CCIs – the media and entertainment industry – through tracing the specific activities that are performed by a key actor of these industries – the celebrities. A unique, social-media-generated dataset which contains rich information of the trans-border mobility of a large number of Chinese media and entertainment celebrities is used to investigate the following questions: 1) Which value segments of the media and entertainment industry have involved the trans-border activities of celebrities? 2) Where are the different types of trans-border activities located? 3) How is the trans-border mobility of celebrities related to the particular assets of specific places? By looking into these empirical questions, the paper aims to enrich our understanding of the trans-border organization of an increasingly globalized cultural and creative economic sector. It also attempts to shed some light on the growing influence of China in the global media and entertainment industry.

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