Human and material legacy: the experience of Expo Milan 2015 Mega-event

Authors: Raffaella Afferni*, Department of Humanities - Università del Piemonte Orientale Amedeo Avogadro, Carla Ferrario, Department of Economics and Business Studies - Università del Piemonte Orientale Amedeo Avogadro
Topics: Urban and Regional Planning
Keywords: Urban Space, Mega-event, Legacy, Milan
Session Type: Paper
Day: 4/5/2019
Start / End Time: 3:05 PM / 4:45 PM
Room: Cleveland 2, Marriott, Mezzanine Level
Presentation File: No File Uploaded

Urban areas are complex and dynamic systems and they reflect internal and external processes that drive to their physical, social, political, environmental, economic transition.
In a period of deindustrialization, economic restructuring and globalization, Mega-events has become a strategic key by which urban areas justify significant projects of renewal and regeneration. Hosting Mega-events have emerged as an important tool of urban and regional renewal through their ability to generate different types of tangible and intangible effects for cities: to redevelop and enhance, to advertise their status and personality, to attract new inward investment, to promote tourism and create new images, to modernize their economies.
The central theme is to investigate opportunities and challenges connected to the Expo Milan Mega-event legacy and how this particular urban space is “recreated” because new attractions become part of the city's heritage. The changes in urban spaces, such as those left by the Milan Mega-event, have an important impact on economic activities and relations between the city and its hinterland. Source material about these changes comes principally from the archives of public and private institutions and also stakeholders’ interviews.
A key conclusion is, therefore, host cities need to have carefully integrated and realistic strategies for all aspects of Mega-event‐related development. To be worthwhile, individual facilities and infrastructures need long‐term viability with appropriate multiple‐use wherever possible. The challenge for Milan is to ensure beneficial long‐term legacy through careful strategies for urban infrastructure, economic development, land use planning, tourism and the environment.

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