Unlocking policy impediments for service delivery within local hotels in Cameroon

Authors: Tembi Tichaawa*, University of Johannesburg, Albert Kimbu, University of Surrey
Topics: Africa, Tourism Geography
Keywords: emerging destinations, tourism policy, local hotel, service delivery, Cameroon
Session Type: Paper
Day: 4/6/2019
Start / End Time: 3:05 PM / 4:45 PM
Room: Maryland B, Marriott, Lobby Level
Presentation File: No File Uploaded

This study appraises impediments associated with locally owned hotel establishments for service delivery in the Central African sub-region. Using a case study approach, the study focused primarily on Cameroon. The analysis, based on data that were drawn from the semi-structured interviews with 30 hoteliers (15 per city) in Douala and Yaounde, and across a range of local hotel categories (graded and ungraded), revealed that: (i) while hotel development might represent a significant economic opportunity, the impact on employment has been minimal, with most hotels tending to employ family members or relatives; (ii) the employees lacked the necessary kind of education and skills required for effective service delivery; (iii) the hotel occupancy rate was generally low; and (iv) there was poor destination competitiveness. Based on the empirical results obtained, the study makes a number of policy and planning observations, most notable of which is that emerging tourism destinations in the sub-region requires a critical (re-)examination of tourism policy and planning practices by means of developing cogent development plans that are cognisant of their current situations. Policymakers should ensure that such policies and plans should be geared towards effective service delivery and destination competitiveness.

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