Transformations of Corporate Mobility Profiles: Transport-related effects of travel demand management

Authors: Soeren Groth*, , Mechtild Stiewe, ILS - Research Institute for Regional and Urban Development gGmbH
Topics: Transportation Geography, Urban and Regional Planning
Keywords: travel demand management, mobility and work, corporate mobility profiles, post car area
Session Type: Paper
Day: 4/6/2019
Start / End Time: 5:00 PM / 6:40 PM
Room: Capitol Room, Omni, East
Presentation File: No File Uploaded


The sustainable development of work-related transport is currently of particular transport political interest in Germany, as the number of work-related trips has increased sharply in recent years (MiD 2017). The problem with this increase is that such work-related travel is particularly dominated by private cars (MiD 2008). Against this background, various government subsidy programs have been launched aimed at making work-related travel “more sustainable” by means of corporate travel demand management (TDM). This paper presents some results of an (ex ante) impact evaluation of different TDM activities in 54 German companies that are funded as part of the action program "Klimaschutz 2020".
The paper examines the question of the extent to which the implementation of TDM alters corporate mobility profiles. This also involves questions about transport-related and ecological effects of TDM. The questions were answered in two analytical steps: First, a typology of corporate mobility profiles was developed, according to which each single company was subdivided into one of six homogeneous groups based on certain mobility relevant characteristics (company size, geographical position, pt-accessibility, bicycle stands, employee showers, etc.). Second, transport-related and climate-relevant impacts of the planned corporate TDM activities were modelled by using scenario methods.
This paper makes an important contribution towards understanding some form of our daily traffic origins coming from corporate mobility profiles. The paper also illustrates that corporate mobility profiles are by no means static, but can be shaped by companies through TDM. And this results in changed corporate modal splits as well as positive climate effects

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