The association between e-shopping through same day delivery and store shopping behavior: empirical evidence from Nanjing, China

Authors: Guangliang Xi*, Nanjing University, Feng Zhen, Nanjing University
Topics: Transportation Geography, Urban Geography
Keywords: e-shopping, same day delivery, store shopping behavior, China
Session Type: Paper
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: Stones Throw 3 - Mica, Marriott, Lobby Level
Presentation File: No File Uploaded

With the widespread popularity of online shopping, the same day delivery has become prosperity for daily goods shopping due to the proliferation of mobile shopping apps. For example, Walmart in America has employed services with picking-up grocery online and delivery to home; Meituan and other platforms in China provide same day delivery services for daily goods. Individuals could choose items with online basket, place an order and purchase it (Xi et al., 2018). Then, they can select the most desirable time and location for the order be delivered during the same day. The same day delivery of daily goods may impose influence on store shopping travels. Using questionnaire data of 1207 residents in Nanjing, this paper adopts ordinal regression models to explore the relationship between e-shopping via same day delivery and store shopping frequency for daily goods. The results show that e-shopping through same day delivery has a significant negative influence after controlling for social demographics, internet accessing, shopping attitudes and perceived built environment. It implies that e-shopping via same day delivery could substitute store shopping behavior.

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