Recent Market Change and Retail Responses in Canada

Authors: Stephen J. Swales*, Ryerson University, K. Wayne Forsythe, Ryerson University, Joseph Aversa, Ryerson University
Topics: Business Geography, Marketing Geography, Canada
Keywords: market, supply, Canada, census, location analytics
Session Type: Paper
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: Stones Throw 3 - Mica, Marriott, Lobby Level
Presentation File: No File Uploaded

Several important market milestones were recently passed in Canada. For example, the 2016 census revealed that for the first time the elderly outnumbered children. Also in 2016, one-person households outnumbered ‘traditional’ family (couple-with-children) households. So-called millennials will soon outnumber baby-boomers. Middle-income population continues to erode as lower income and higher income groups expand. Consumption and expenditure patterns have become more focused. Significant shifts in immigration sources have altered the diversity and complexion of the big census metropolitan areas (CMAs). Online shopping continues to grow quickly, and, although a modest share of total retail sales, has fundamentally changed the way people shop. Using census data, household expenditure data, surveys on communications and internet use, and retail trade data, we explore the nature of these market changes and some of the supply responses.

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