Spatio-temporal differentiation impacts on hotel prices during the Canton Fair

Authors: LI ZHOU*, Beijing Normal University, LIN LU, Anhui Normal University, DIANTING WU, Beijing Normal University
Topics: Tourism Geography, China
Keywords: mega- events, tourism,Canton Fair, Guangzhou, hotel prices,spatio- temporal differentiation, influencing factors
Session Type: Paper
Day: 4/3/2019
Start / End Time: 2:35 PM / 4:15 PM
Room: Marriott Ballroom Salon 1, Marriott, Lobby Level
Presentation File: No File Uploaded

Based on social media data, using mathematical and spatial analysis in inverse distance weighting interpolation methods, the spatio-temporal differentiation features of Guangzhou main city 699 star hotels before and after the 117th and the 118th Canton Fair are studied. Results shows that : 1) During the fair forms three peaks, the recess forms the bottom. Overall presents“three-liter three-down”situation. In addition, the higher the star, the greater the increase. Star hotel prices did not dramatically rise on the May Day and National Day. Hotel prices on National Day rose much lower than the show. 2) Different star hotels have different hot-spots of price during the Canton fair. Hotel prices’spatial distribution shows circle structure. It is higher along the metro station, shopping district, railway stations and sports center. And extend towards the south trend obviously. 3) Different factors affect different directions on hotel prices. Hotel type have an impact on hotel prices increase. The degree of convenient transportation and distance from exhibition hall affect the hotel prices directly. In addition, distance from the business district and its surrounding natural environment affect the price fluctuation. Regional development strategies and policies are the key factors that affect the hotel prices. Each of the elements intertwined with each other affects the hotel prices trend. 4) Hotel prices can be used as an important indicator to measure the impact of large exhibition.

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