Vivid maps of climate change: Do they make a difference?

Authors: Carolyn Fish*, University of Oregon, Cary Anderson, Penn State
Topics: Cartography, Communication, Environmental Perception
Keywords: maps, vividness, climate change, communication, Amazon Mechanical Turk
Session Type: Paper
Day: 4/3/2019
Start / End Time: 2:35 PM / 4:15 PM
Room: Roosevelt 2, Marriott, Exhibition Level
Presentation File: No File Uploaded

Vividness is described in the psychology literature as content that is “likely to attract and hold attention and to excite the imagination to the extent that it is (a) emotionally interesting, (b) concrete and imagery-provoking, and (c) proximate in a sensory, temporal, or spatial way” (Nisbett and Ross, 1980, 44). Despite other research which has made efforts to identify persuasive maps, the terms vividness has never been connected with cartographic design. This research presents on a survey which was conducted using Amazon Mechanical Turk and Qualtrics to identify the extent to which maps which are designed to persuade are vivid.

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