Reconfigurations of Mumbai Indie music industry and spaces in the digital context

Authors: Christine Ithurbide*, LabEx ICCA (Paris 13 University)
Topics: Cultural Geography, Development, Asia
Keywords: Local music ; urban spaces ; digital ; Mumbai
Session Type: Paper
Day: 4/6/2019
Start / End Time: 8:00 AM / 9:40 AM
Room: Washington 6, Marriott, Exhibition Level
Presentation File: No File Uploaded

Focusing on the Indie (independant / non-bollywood) music scene in Mumbai, this paper proposes to contribute to recent researches on the link between the evolutions of the digital environment and the reconfigurations of music spaces and industries (Leyshon, 2014 ; Hracs et al., 2016). After contextualizing the emergence of the Indie music scene in Mumbai, with a particular attention to the presence of local and transnational companies and the anchoring into a rapidly developing urban space, I will analyze the processes of reconfiguration related to the entry of Information and Communication Technologies (ITC) players and the emergence of collaborations and new power relations between the historical actors (music companies, Label) and the digital players. Beyond the possibilities opened up by the development of digital tools in the emergence and diffusion of local talents (through social networks, local digital platforms Gaana, Saavn and international ones Itune, Amazon Play), it is also the prerogative of the hegemonic logic that animates these flows of cultural content (Mattelart, 2007) that will be questioned with an ever smaller number of actors that captures most of the economic benefits. Through the geography of Indie music in Mumbai, articulating online and offline spaces, I will examine how a new geography of power (Mitchel, 2000 ; Massey, 2009) is also taking place. At the crossroad between cultural geography and information and communication sciences approaches, my research combines empirical material, including qualitative interviews conducted since 2017 with actors from the music industry in India and industrial reports analysis.

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