“Beyond the map”: from the travelling favela to the digital favela

Authors: Camila Maria Moraes*, Rio de Janeiro University
Topics: Tourism Geography
Keywords: favela, tourism, technology
Session Type: Paper
Day: 4/3/2019
Start / End Time: 2:35 PM / 4:15 PM
Room: Hoover, Marriott, Mezzanine Level
Presentation File: No File Uploaded

Selected favelas of Rio de Janeiro were discovered by tourists, just before the Earth Summit - Eco 92, based in Rio. Between 1990 and 2000, these favelas consolidated as tourist attractions and in the 2000s, the State recognized these areas as oficial tourist attractions. Tourism became part and parcel of new public policies in favelas. Consultants, analysts and technicians were hired to carry out studies of potentialities and capacities of favela residents to undertake tourism business which expanded and crossed the borders of the southern zone, reaching the centre, north and west of the city, in smaller proportions. While it spread, this tourism specialized and differentiated itself. However, besides this tourist valorisation of favelas they were still out of the city map. In this sense, on the eve of the 2016 Olympic Games, it was launched a google plataform “Beyond the Map”. A plataform that aimed to put favelas on the map and take the digital tourist to favelas of Rio de Janeiro. Having said that, in this paper I describe and explore this plataform, the representation of the favelas in it and possibilities of digital tours that it offers. Based on the “new mobilities paradigm” I explore how this plataform enabled new frontiers of the “travelling favela”.

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