Virtual Pub Crawl: Methods in beer geography

Authors: Delorean Wiley*, TX State University, Colleen Myles*, Texas State University, Alexander Savelyev, Texas State University, Paepin Goff, Texas State University
Topics: Cultural and Political Ecology
Keywords: beer, geography, mixed methods, social media
Session Type: Paper
Day: 4/4/2019
Start / End Time: 8:00 AM / 9:40 AM
Room: 8226, Park Tower Suites, Marriott, Lobby Level
Presentation File: No File Uploaded

This paper examines the use of mixed qualitative and quantitative methods to observe spatial and temporal trends of the United States beer industry. A literature review found many historical, cultural, and economic accounts of the American beer industry but few looked at harnessing a free and abundant source like social media to create beer footprints. Social media allows like minded individuals to "gather" and bond, potentially influencing patterns or changes both temporally and spatially. We examined specific beer labels from the top 100 most reviewed beers on Beer Advocate and compared to the cumulative top 100 most reviewed beers. We then searched for the same beer labels among geo-tagged Twitter data to see if similar spatial trends existed. Beer Advocate reviews and tweets were thematically categorized to see if any similarities or differences were visible. Findings show that temporal and spatial trends exists. The localization of micro and regional brews is evident.

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