Authors: Christopher Holtkamp*, University of Wisconsin River Falls, Brendan Lavy, University of Texas Rio Grande Valley, Russell Weaver, Texas State University
Topics: Cultural Geography, Physical Geography
Keywords: Mixed drinks, spirits, ferments
Session Type: Paper
Start / End Time: 9:55 AM / 11:35 AM
Room: 8226, Park Tower Suites, Marriott, Lobby Level
Presentation File: No File Uploaded
Bourbon is America's whiskey, but it is most closely associated with Kentucky. Our research explores the changing cultural and physical landscapes of bourbon production as craft producers emerge across the country. Bourbon production was spurred in large part of corn production in Kentucky, and, enthusiasts say the limestone-filtered water of the region is vital to quality bourbon. We look at whether new bourbon producers are locating in areas with those characteristics. Additionally, bourbon has a rich tradition and heritage that many producers leverage in their identity and marketing. Using content analysis, we determine if and how new producers are embracing that heritage in their efforts to build their market base.