Authors: Nicole Ernst*, Harrisburg Area Community College
Topics: Geographic Information Science and Systems, Higher Education, Spatial Analysis & Modeling
Keywords: GIS, spatial analysis, Esri, higher education, enrollment
Session Type: Poster
Start / End Time: 9:55 AM / 11:35 AM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: Download
Harrisburg Area Community College (HACC) located in Central Pennsylvania has an 11-county service area, five physical campuses, and a Virtual Learning unit. Student data was geocoded for 2011 and 2016 to examine enrollment change on various geographic levels including school district, zip code, and census tract (neighborhood). Additionally, service areas and drive times were delineated for each physical campus to better see the reach of the college. After service areas were delineated, campus profiles using Community Analyst Online were created for each of the five physical campuses. Additionally, enrollment change was examined on a neighborhood level to identify which neighborhoods in the service area saw the greatest enrollment loss. Sixty neighborhoods out of 486 neighborhoods were identified as having a 30% or more enrollment loss. Data driven pages were utilized to build a demographic, geographic, and student profile of each one of these sixty neighborhoods so that deeper analysis could be explored in each neighborhood. Based on this analysis, recommendations were made regarding how and if to market to these neighborhoods.