“Italian Mountain Lab” an opportunity to communicate the experience tourism

Authors: Carla Ferrario*, Department of Economics and Business Studies - Università del Piemonte Orientale, Raffella Afferni, Department of Humaties - Università del Piemonte Orientale
Topics: Human-Environment Geography, Tourism Geography, Communication
Keywords: Mountain areas, project, tourism, communication
Session Type: Poster
Presentation File: No File Uploaded


The Italian Mountain Lab, is an important project (supported by public institutions and other private partners) dedicated the to the development of mountain areas. Three universities (The Mountain University – Edolo campus of the University of Milan, the University of Eastern Piedmont and the University of Tuscia) work together to advance an action program aimed at increasing the awareness towards the problems and the opportunities of mountain territories. Starting from a short theoretical introduction, the poster describes the methods and tools of Italian Mountain Lab and put special emphasis on the communication opportunities aimed at increasing sensitivity and awareness towards the chances of the experience tourism (particularly about the theme of learning) in the Alps and the Apennines. The goal of the poster is to stress the tourism communication as a priority relating to the management of mountain areas and to suggest actions to meet the challenges that threaten their local resources.

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