Sustainable Tourism Practices on the South Coast Jamaica: Lessons for the North Coast? A Case Study: Jake’s Hotel, Treasure Beach, St. Elizabeth

Authors: Nicole Dean-Perkins*, Shortwood Teachers' College, Shenika McFarlane-Morris, Church Teachers' College
Topics: Tourism Geography, Sustainability Science
Keywords: Tourism, sustainable development, sustainable tourism
Session Type: Poster
Day: 4/6/2019
Start / End Time: 8:00 AM / 9:40 AM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: Download


The island of Jamaica presents an interesting case of ‘two tourisms,’ largely dichotomized by two defined spatial locations. On the north coast, the tourism development there is typified by the rapid growth of ‘mega’ all-inclusive hotels, which are criticized for excluding local residents from some of the most beautiful parts of their coastal environment. However, on the south coast, particularly in the parish of St. Elizabeth, the tourism product development is largely centred on integrating the local people and their economy in the tourism product. With the use of Jake’s Hotel as a case study, the aim of this explorative research was to highlight the main characteristics of the sustainable practices of tourism development on the south coast. With the hope that it will provide a prototype of sustainable tourism development to the rest of Jamaica and Small Island Developing States (SIDs). Data collected through a qualitative framework, with the use of observation and in-depth interviews, showed that the tourism product there is on an equitable path of development. Although the hotel is a private development, community members expressed their sense of ownership and inclusion in a plethora of social and economic benefits derived from the industry, including, employment opportunities (including the disabled) and the formation of significant economic linkages with the fishing and farming activities.

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