A Case Study of Urban Planning in Greensboro, North Carolina

Authors: Meagan Boyter*, University of North Carolina at Greensboro
Topics: Urban and Regional Planning
Keywords: Urban Planning
Session Type: Poster
Day: 4/6/2019
Start / End Time: 9:55 AM / 11:35 AM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: No File Uploaded


In 2012, a real estate company was interested in purchasing a piece of property on the corner of W. Friendly Avenue and Hobbs Road in Greensboro, North Carolina. The property was zoned as residential at the time and the developer requested for a rezoning in order to develop the land commercially. One of the rumored tenants was to be Trader Joe’s, a specialty grocery store. Nearby residents protested the rezoning, afraid that more residential property would be rezoned as commercial. In 2014, under a different developer, the plan came to a halt when the CEO of Trader Joe’s announced that the company was not interested in any Greensboro location due to the fierce opposition from local residents. In 2015, a third developer proposed a mixed-use development with a group of townhouses on the property, in addition to the commercial aspect. The Greensboro city council approved the rezoning and the developer purchased the land. However, development has been slow and not much progress has been made since. The methods for this case study involve analyzing primary sources such as: news stories in local media, videos of zoning commission and city council meetings, and images from Google Maps. The purpose of this study is to answer the following questions: Why were residents against the rezoning? Why were developers interested in this piece of property? How is geography related to urban planning?

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