Engaging Audiences with a Virginia Department of Transportation Program Using an Esri Story Map

Authors: Elizabeth Garrett*, Timmons Group
Topics: Transportation Geography
Keywords: Transportation, Story Map, Virginia
Session Type: Poster
Day: 4/6/2019
Start / End Time: 8:00 AM / 9:40 AM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: No File Uploaded


The Strategically Targeted Affordable Roadway Solutions (STARS) program at the Virginia Department of Transportation (VDOT) recommends solutions to combat traffic and safety challenges along Virginia roadways. In order to educate the public on the impact of the STARS program, VDOT Transportation Mobility and Planning Division (TMPD) created an Esri Story Map that examined a STARS study on the Prince William Parkway. The Esri Story Map is a web application from Esri’s ArcGIS Online that allows users to customize a visual story-telling experience. TMPD used this product to engage the public with an easy-to-use application. The Story Map blended spatial and non-spatial content in order to achieve its two-fold purpose of explaining both the general STARS program and the specific study site.  We selectively intertwined photographs, web maps, and narrative to visually communicate a cohesive message. For example, while we included web maps of the areas of interest, we enhanced the user experience with select narrative to educate the public about the fundamentals of road design. This application demonstrates how we utilized key pieces of Esri functionality to highlight both a transportation program and an example of its work.

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