The Process of Assembling Package Tours and Managing Intercorporate Relationships in the Provision of Tours from Japan, China, and Korea

Authors: Zhina NANGONG*, Nagoya University
Topics: Asia, Tourism Geography
Keywords: package tours, tour wholesalers, inter-corporate relationships
Session Type: Poster
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: No File Uploaded

As the flow of visitors from Japan, China, Korea is more intense than other countries, international tourism from these countries is attracting attention. However, there is a lack of research into how tour wholesalers produce package tours and the intercorporate relationships when offering package tours from those countries. The study analyzed the production of package tours by major tour wholesales in Japan, China and Korea. It also explored the role tourists needs to play in the process of producing package tours, and the intercorporate relationships between the headquarters of major tour wholesalers, foreign subsidiaries and tour operators while offering package tours. The results are based on interview surveys at major tour wholesalers in Japan, China and Korea. As a result, the flow of product package tours is common in Japan, China, Korea. However, due to the fact that the needs of travelers in those three countries are different, there were differences in intercorporate relationships. In terms of tours from China, because of price competition Chinese tour wholesales prefer other travel agencies as operator instead of their own foreign subsidiaries. In terms of tours from Korea, because their own foreign subsidiaries have just been founded, they still struggle to obtain information on local suppliers, so they are in the same position with other travel agencies as operators. On the other hand, in terms of tours from Japan, the Japanese prefer to utilize their foreign subsidiaries who understand the detailed needs of Japanese travelers and directly engage with local land operators.

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