Building a Market: Identifying factors affecting high attendance in professional hockey teams”

Authors: Grant McGregor*, Plymouth State University
Topics: Recreational and Sport Geography, Business Geography
Keywords: Sports, Entertainment, Region, Location
Session Type: Poster
Day: 4/4/2019
Start / End Time: 1:10 PM / 2:50 PM
Room: Lincoln 2, Marriott, Exhibition Level
Presentation File: Download


In the world of Professional Sports patterns in home attendance change from season to season. These patterns are reflective of numbers frequently attributed to the basis of Winning Percentage. While performance plays a significant role, underlying factors exist in the field of geography. These factors include overall Metro Area population, population density, and venue location. In this study I exemplify the geographic factors which incentivize fans of various teams to attend games or discourage these same fans from attending. I seek to determine if the characteristics that allow some teams to have consistently strong attendance can be identified and isolated to show what makes certain teams "bust-proof", meaning they continuously produce high home game attendance year after year. I delve into the ranks of Minor League franchises with the purpose of comparing various factors such as venue size to population, socioeconomic conditions, along with others to determine what drives home game attendance.

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