Heritage, Branding and Place

Type: Paper
Theme:
Sponsor Groups: Business Geography Specialty Group, Historical Geography Specialty Group, Cultural Geography Specialty Group, Environmental Perception and Behavioral Geography Specialty Group, Recreation, Tourism, and Sport Specialty Group
Poster #:
Day: 4/4/2019
Start / End Time: 3:05 PM / 4:45 PM (Eastern Standard Time)
Room: Stones Throw 3 - Mica, Marriott, Lobby Level
Organizers: Joseph Scarpaci
Chairs: Joseph Scarpaci

Call for Submissions

This session invites papers on the synergisms between the geographic attributes of place (regions, countries, cities, towns and landscapes) and how consumption –through tourism or via consumer goods and services—creates a special niche in regional and global economies. While globalization aims to homogenize consumer tastes and preferences, public and private stakeholders increasingly draw on folklore, culture, history, and the tangential attributes of landscape to add value to consumer and tourist experiences. Together, these synergisms portend a sustainable approach to improving the human condition in an increasingly borderless and limitless realm of consumption and tourist experiences. This process, however, is fraught with tension as different narratives about authenticity and heritage emerge. Accordingly, we seek contributions from both case-study and empirically-anchored perspectives, as well as approaches at broader, theoretical and meta-analytical levels, to explore these aspects of place-branding.

Topics might range from the rise of agricultural tourism (wine-circuits and viticulture, specialty produce), micro-breweries, and social justice museums (the American south, Eastern Europe), and the burgeoning literature on “Made in [fill in the country]” to ways in which local, regional, and national products enlist color, music, story-telling, cultural icons, and myth-making to couple consumption or tourism-marketing strategies with place attributes.

Papers will be considered for a special issue in the journal Sustainability.


Description


This session invites papers on the synergisms between the geographic attributes of place (regions, countries, cities, towns and landscapes) and how consumption –through tourism or via consumer goods and services—creates a special niche in regional and global economies. While globalization aims to homogenize consumer tastes and preferences, public and private stakeholders increasingly draw on folklore, culture, history, and the tangential attributes of landscape to add value to consumer and tourist experiences. Together, these synergisms portend a sustainable approach to improving the human condition in an increasingly borderless and limitless realm of consumption and tourist experiences. This process, however, is fraught with tension as different narratives about authenticity and heritage emerge. Accordingly, we seek contributions from both case-study and empirically-anchored perspectives, as well as approaches at broader, theoretical and meta-analytical levels, to explore these aspects of place-branding.

Topics might range from the rise of agricultural tourism (wine-circuits and viticulture, specialty produce), micro-breweries, and social justice museums (the American south, Eastern Europe), and the burgeoning literature on “Made in [fill in the country]” to ways in which local, regional, and national products enlist color, music, story-telling, cultural icons, and myth-making to couple consumption or tourism-marketing strategies with place attributes.

Papers will be considered for a special issue in the journal Sustainability.


Agenda

Type Details Minutes Start Time
Presenter Joseph Scarpaci*, Center for the Study of Cuban Culture + Economy, Iconicity among Top Brands in Four Welfare States 20 3:05 PM
Presenter Christopher Willer*, Kent State University, Place marketing in small towns: evidence from Main Street Program websites 20 3:25 PM
Presenter Camilo Rey*, University of Kentucky, Public-private partnerships, real estate market and production of heritage space 20 3:45 PM
Discussant Brian Godfrey Vassar College 20 4:05 PM
Presenter Sara Keough*, Saginaw Valley State University, Consumption vs. Conservation in Water Billboard Advertising: The Case of Niamey, Niger 20 4:25 PM

To access contact information login