Authors: Joshua Merced*, University of North Carolina - Greensboro, Selima Sultana, University of North Carolina - Greensboro, Sarah Praskievicz, University of North Carolina - Greensboro
Topics: Cultural Geography, Tourism Geography, Wine
Keywords: craft beer, rivers, redevelopment
Session Type: Paper
Presentation File: No File Uploaded
The craft beer industry has been a driving force for community integration into existing and emerging cultural and economic landscapes (Murray and Kline 2015). Waterfront revitalization for social and cultural industries can be seen as a catalyst for boosting municipal growth of small businesses and the tourism sector (Kostopoulou 2013). This paper (re)conceptualizes the ecological “riverscape” by examining riverside postindustrial revitalization with the craft beer industry serving as a primary driver. We analyze cultural-economic activity along the River Arts District in Asheville, North Carolina and the River North Arts District in Denver, Colorado and how the community maintains a relationship with their respective rivers. With the application of Janet Stephenson’s Cultural Values Model, we come to understand the economic viability and cultural implications of riverside brewery placement.
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