At the Confluence of Community Identity and Development: Crafting Beer Along the French Broad River, North Carolina

Authors: Joshua Merced*, University of North Carolina - Greensboro, Selima Sultana, University of North Carolina - Greensboro, Sarah Praskievicz, University of North Carolina - Greensboro
Topics: Cultural Geography, Tourism Geography, Wine
Keywords: craft beer, rivers, redevelopment
Session Type: Poster
Presentation File: No File Uploaded


The craft beer industry in North Carolina has been a driving force for community integration into existing and emerging cultural and economic landscapes (Murray and Kline 2015). Waterfront revitalization for social and cultural industries can be seen as a catalyst for boosting municipal growth of small businesses and the tourism sector (Kostopoulou 2013). This paper will serve as a case study to conceptualize riverside postindustrial revitalization for craft beer use, analyzing the history of cultural activity along the segment of the French Broad River that flows through Asheville, North Carolina. In addition to forming spaces that embody community culture, they maintain a relationship with the river by incorporating the history of the River Arts District into their operations. Through the process of mapping Asheville’s craft beer landscape, we will be able to identify trends of (re)development and clustering to explore the economic viability and sociodemographic implications of brewery placement.

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