Market Analysis for Business Based Electric Vehicle Charging Stations Development in California

Authors: Milad Mohammadalizadehkorde*, Texas State University - San Marcos
Topics: Energy
Keywords: Electric Vehicle, Electric Vehicle Charging Stations, Renewable Energy,
Session Type: Paper
Presentation File: No File Uploaded


A keystone of business success is a thorough knowledge of the customer base, which means knowing about the types of people who purchase or use a given product or service. The State of California has introduced several policy actions to support Plug-in Electric Vehicle (PEV) infrastructure planning and deployment to transform the transportation system. This study examines the best geographical units close to small and medium businesses to eventually promote the installation of stations among those selected businesses. The early adopters of EV are examined based on behavioral intentions. Consumer segmentation is based on the consumer rather than the distribution of vehicles or the most populated areas. To select the best possible businesses, a set of variables was used to filter the target businesses in California: The selected areas should contain the American EV adaptor to count on them as the primary users of EV. The chosen businesses should be close to the geographic position of the EV adopter. Funds per each geographic unit are also considered in this study. Income levels reflect the American adopter profile and the area with a high concentration of charging stations should be excluded.

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