Authors: Katrin Schwaiger*, University of Cologne, Boris Braun, University of Cologne
Topics: Tourism Geography
Keywords: hospitality industry, commitment, quality of life, destination, employees
Session Type: Paper
Start / End Time: 9:35 AM / 10:50 AM
Room: Director's Row E, Sheraton, Plaza Building, Lobby Level
Presentation File: No File Uploaded
Times of pressing staff issues and lack of skilled labor – not only in companies but in entire tourist destinations – have been dominating the hospitality industry. Previous research confirms the importance of perceived quality of life and employee commitment as influencing factors of employee behavior such as turnover. However, there is a lack of information about the younger generations Y and Z as the future backbone of the industry. Furthermore, commitment theory needs to be expanded from the individual firm to the entire destination. The present study uses a qualitative approach to analyze the perceived quality of life in a sample tourist destination and its influence on different forms of destination commitment. 15 narrative interviews with hospitality employees were conducted, the content coded in MAXQDA-12 software and examined using grounded theory in a constructivist paradigm. Reasons for destination commitment are, for example, the people in the destination, the firm, or the environment. The results led to a conceptual framework of destination commitment. The study thus expands and adjusts Meyer & Allen’s (1991) three-component model of employer commitment to the destination itself.