Authors: Paul A. Longley*, University College London, Justin van Dijk, University College London, Tian Lan, University College London, Jakub Wyszomierski, University College London
Topics: Population Geography, Geographic Information Science and Systems, Quantitative Methods
Keywords: Surnames, Output Area Classification, Social and spatial dynamics
Session Type: Paper
Presentation File: No File Uploaded
Geodemographics has been defined as the analysis of people by where they live. The most widely used publicly available geodemographic classification in the UK is the Output Area Classification (OAC), developed since 2011 by the Consumer Data Research Centre (CDRC) in partnership with the Office for National Statistics. Although Census Output Areas (tracts) provide the lowest level of granularity at which socio-spatial distributions may be viewed or analysed, the CDRC has recently developed an integrated corpus of Linked Consumer Registers (LCRs), derived from the individual names and addresses of most all of the UK population for the period 1997-2016. Given and family names are important if under-researched tokens of geographic origins and social identity, and this paper uses the OAC classification to profile names in geodemographic context. The results of analysing c. one billion name and address records provide not only an indication of the ways in which ‘a name is a statement’ of geographic and social identity, but an indicative methodology for ascertaining individual and household characteristics that are relevant to more frequent updating of open geodemographic classifications.
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