Traveler personality as a moderator of the relationship between perceived crowding and tourist experience

Authors: Humeyra Dogru Dastan*, Dokuz Eylul University, Faculty of Business, Department of Tourism Management, Svetlana O. Stepchenkova, University of Florida, College of Health and Human Performance, Department of Tourism, Recreation and Event Management, Andrei P. Kirilenko, University of Florida, College of Health and Human Performance, Department of Tourism, Recreation and Event Management
Topics: Tourism Geography, Environmental Perception, Tourism Geography
Keywords: perceived crowding, personality, tourist experience, photo elicitation method
Session Type: Paper
Day: 4/10/2020
Start / End Time: 9:35 AM / 10:50 AM
Room: Director's Row E, Sheraton, Plaza Building, Lobby Level
Presentation File: No File Uploaded


Because of high increase in international tourist arrivals in recent years, the number of people inevitably becomes one of the significant measures threatening social carrying capacity for many destinations. Social carrying capacity (SCC) is a significant tool used in the environmental management of tourism sites to ensure visitor experience and site quality at the same time. As one of factors influencing the SCC in tourism sites, crowding has been accepted as a source of negative traveler reactions in tourism settings. The purpose of this study is to examine the impact of individual differences on the relationship between crowding perceptions of travelers and their tourism experience dimensions. To investigate how the personality traits of visitors affect the relationship between perceived crowding and tourist experience, a photo elicitation methodological approach was adopted with a questionnaire-based survey. Images of people on three different tourism settings (a beach, a historical site and a museum) and with three different levels of crowding were used to understand perceived crowding levels of online participants who will be recruited from Amazon’s Mechanical Turk. The results will aid industry practitioners in understanding how travelers evaluate the settings with different levels of crowding and its impact on tourist experience dimensions such as education, esthetics, escapism and entertainment. Due to the lack of research in the tourism literature on the relationship between perceived crowding and experience dimensions, this study hopes to close the gap on the crowding topic in tourist behavior field.

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