Urban community gardens: an alternative approach in fighting ‘Frankenfoods,’ ‘Disneyfoods’ and the rise of the ‘deepfakes’ in the foodscape

Authors: ISRAEL DE LA CRUZ*, UNSW
Topics: Food Systems, Human-Environment Geography, Behavioral Geography
Keywords: Placelessness, Place-making, Foodscape, Food Geography, Disneyfication
Session Type: Paper
Day: 4/8/2020
Start / End Time: 1:45 PM / 3:00 PM
Room: Colorado, Sheraton, IM Pei Tower, Majestic Level
Presentation File: No File Uploaded


Imagine a bread that makes you feel full throughout the day, a gelato that reduces body fats, or milk that doesn’t spoil at ambient temperature. At first glance, it appears that these innovations were only geared to satisfy the burgeoning demands and homogenize consumer imagination towards the realm of utopia. However, if we take into account the attitudinal philosophy with which these products were made, it would be reasonable to presume that they are harbingers of Disneyfication, a manifestation of placelessness or the inauthentic proclivity to adorn the supermarket shelves with Frankenfoods, Disneyfoods and a whole wide spectrum of what technocrats dubbed as ‘deepfakes.’ So as a response to the latest groundswell of CRISPR and NSSL techniques in biotechnology and nanotechnology respectively that overwhelmingly empowered the Big Food and scientists to modernize the foodscape with fantasy food yet unknown to human consumption, this paper will present stipulations of Community Gardens as the most economical way of de-modernizing the trends or reversing the onslaught that left the consumers disoriented, alienated and beset with the threats of placelessness.

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