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Assessing and AnalysingDigital Climate Influencers

Authors: David Oonk*, University of Colorado, Jeremiah Osborne-Gowey, University of Colorado Boulder, Mike Goodman, University of Reading, Max Boykoff, University of Colorado Boulder, Slyvia Jaworska, University of Reading
Topics: Communication
Keywords: science communication, climate science, social media analysis,
Session Type: Paper
Presentation File: No File Uploaded


n this paper we assess and analyze digital media in the context of climate change communications. In particular, we look to uncover and explore who the key ‘Digital Climate Influences’(DCIs) are on Twitter from June 2018 to October 2019. Methodologically, we began from an initial ‘iterative’ sample of individuals and organizations then focus on specific actors who 1) have an active Twitter profile that 2) includes a minimum of 1,000 Tweets during this time period and who 3) have Tweeted approximately twice a week during the time of data collection. We describe the most vocal DCIs in terms of followers, likes and retweets and the most used hashtags DCIs use. We then parse by individuals and organizations to look at respectively ranking them by followers, likes and retweets and the hashtags they use in order to produce a list of the top 10 DCI individuals and organizations. Second, from these multiple top 10 lists, we explore the top 50most liked and retweeted tweets by these actors and provide a qualitative analysis of the discourses that appear in these Tweets. We follow with a brief analysis of the hashtags used in these top 10 (re)tweets. Third, we look at the key climate change events that occurred during our data collection and explore and analyses these tweets in a similar way. We then relate this to our DCIs to analyses their role in the communication of these events. We conclude with some initial analysis of our data and areas of future research

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